Movement in Time Festival

The impact of the international market in photographic practice:

International market has included photography mostly by the international exhibitions and competitions. Year after year the publicity of such event has grown and hence their promotion has been developed. 

Nowadays, there are many ways of promoting such events and this is done by advertising though photographic magazines, art forums, and other areas that a practitioners would usually use. Hence the internet had a major role to the expansion of the participation in the exhibitions. 

Additionally there are now numerous communities and and agents responsible for the advertisement and creation of international exhibitions and competitions. 

Creating such an exhibition gives great opportunities but gives great responsibilities to the organizers. This is because they have to consider their budged the place of the exhibition the advertisement, their expenses, the way that the exhibition would be viewed, the subject and the number participation. 

• In response to the above we were asked to create an international event of photography.

Hence after getting into groups we had to consider the subject matter of our exhibition. Respectively we decided to create the Movement in Time Festival. 

As a group we had to act as both the organizers and participants and hence we had to consider all the elements of creating a succeeding festival but also of providing suitable images for the festival. 

The first step was to consider all the elements that were discussed in class:

1. Location 
2. What gallery 
3. Floor plan 
4. Selling prints
5. Logo 
6. Sponsors 
7. Promotion 
8. Facebook
9. Twitter 
10. Website
11. Interaction 
12. Somebody famous/important to open the festival? 
13. Cost 
14. Profit?

In response to the Location we wanted a place that would reflect to the subject matter of the festival. consequently we wanted a place full of movement and worldwide known. Hence we decided to search for a gallery in New York. thought our research of potential places we concluded that a suitable place would be Powerhouse Arena. This area is combined by two floors where each room would present the photographs of a participant. 

Within our discussions and as demonstrated in our presentation, we consider all the elements (lighting, framing, size)  on the way that the images would be exhibited.

Our logo is responding to the name of the festival and therefore we prepare an image of a clock with out number and instead of indicators, the words of "MOVEMENT N TIME"

In regard to the participants, we wanted to set a goal to the festival that would bring together known and new practitioners concerned with the subject matter. 

Our Leaflets were delighted to response to the logo of the festival and hence we created a two side paper in circle shape. In the frond site there is the name of the participants as well as the logo the name and the location of the festival. On the other site there is a plan showing the rooms that each participant will exhibit their work.  

For our sponsors we decided that it would be good to include world known companies. Additionally, their services and goods would be concerned with such an event. Consequently we choose the companies: 

1. Canon
2. Sony
3. Virgin Atlantic
4. The New York Times 
5. Abc
6. Jagermeister

Each company is related with the festival for instance Canon for the cameras, Virgin Atlantic for the flight to New York, and the New York Times for the advertisement of the exhibition.

Regarding the promotion we decided that the internet would be the most effective way. Hence we created a website for the event as well as used social websites such as Facebook and Twitter.

A big consideration for the organizers, is the costs and the profits of such an event. Hence we had to consider the costs of the whole event and from where we would get money. The following image is showing the costs and profits as explained in the presentation. 

Following the part of us being the creators of the festival, we had to provide work as participants to the festival. Hence we were asked to find a practitioner already having work suitable for the exhibition and also able to inspire us. Therefore each of us had find a practitioner.