International Markets and Photography
The meaning of international Market:
According to the American Marketing Association,
“International Marketing is the multi-national process of planning and
executing the conception, prices, promotion and distribution of ideal goods and
services to create exchanges that satisfy the individual and organizational
objectives.”[1]
Based on the above definition, it can be said that the
international market is the introduction of goods from the individual or from a
community, to the whole world. Hence, it is not only an introduction of new
things but also the exchanging of ideas, ethics, traditions, and goods.
Having an international market has both positive and
negative effects to many aspects that are related and affected by its existence.
In regard to the positives, it is well understood that it gives to the public
the chance of having more choices in a better price and it gives the ability to
the sellers to promote their products or services to a wider market and hence
to have a bigger income and recognition. In relation to the negatives in can be said
that it gives the chance only to rich companies to be part of the market and
hence to slowly diminish small markets that were traditionally operated to a
certain area. Therefore, in some situations, the small markets, which were
previously parts of the traditions of an area or nation, are now replaced by
the rich and international markets.
Despite the above, having an international market is a
positive thing and as seen through the years it’s development is rapidly growing
and is now more competitive than ever.
International Market and Photography:
It was unquestionable that within the development of the
international market, the area of photography would be included. By being a
part of this market, the art of photography has been expanded as different
cultures new methods and practices has arisen and combined and consequently
thought the international market the photography practice has developed and
expanded.
The production of photography was surely impacted by the
international market and trends and this can be seen through the numerous
international exhibitions and competitions. Year after year the publicity of
them is getting bigger and the participation is larger by both known and new
practitioners.
Hence, the international market is giving opportunities to
new photographers, it also helps to the rise of hidden talents and new
techniques, finally it promotes the photographic practice and it give the
chance to the practitioners to explore new ways of photography. Therefore it
can be said that the internal market is a source of inspiration for both new
and old practitioners.
One of the hardest questions for me is whether photography
is a development of art or technology. As seen through the development of
photography, the practitioners were inspired by the need of their current life
time and their work was firstly the result of their goal to create something
that an artist could not paint and this was aimed by the painters themselves.
Consequently, those efforts led to experimentation and resulted to the rise of
new methods of photographing as well as painting.[2]
- How does photography operate in
different political climates?
On the other hand a political climate is differing from time to time hence talking about this subject could mean the way that photography is compatible and operates under the different political climates of each period. The development of photography has been influence by both art and technology however though time it was shown that the practitioners were interested in different subject matters. Nevertheless, at this point, because there as so many different climates occurring at the same time in different places of the world, a practitioner could operate differently in accordance with his area of practice. This can be shown though war photography, of photojournalism. This ability of choices is the result of having an international market.
- How
do geographical differences impact on photographic practice?
Surely, each place of the world is different. Not only as a matter of nature but also as a matter of population, development and area. Hence each place can offer different things and subjects to a photograph. Additionally, in response to the geographical differences, a photograph has to comply with the elements available in a certain region. it is hard to look for nature within a city and it is impossible to capture the city life in Sahara. Consequently having the international market is offering to the practitioner the chance to see different aspects of photography and also to be influenced by practitioners living in a similar environment.
The Operation of Photographic Practice in the International Market:
Photography became a part of the international market mostly though the international exhibitions and galleries. Both the practitioners and the public is having the chance to see different ways of practicing and techniques and to see new different subjects and meet new cultures though photography. The international market has also accomplish to bring together practitioners all over the world and more specifically though the exhibitions with certain subject the practitioners concerned with it have the ability to meet and to be influenced by each other.
Giving a certain subject to an exhibition is automatically shows the different ways that it can be translated and executed by each practitioner all over the world. Hence all the elements that are affecting a photograph ( geographical area, political climates, traditions etc) are giving the ability to create an international exhibition with the same subject but with a different translation and influences.
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